For the fifth consecutive year The Triangle Association of Black Journalists will share information on working with the media and getting coverage on television, radio and in print with local non-profit organizations at their “Making News” Media Access Workshop , July 7th at 9:30am in the School of Education Auditorium at NC Central University.
The free workshop will consist of a panel of local media and business professionals who will share their expertise on newsgathering and working with the public on developing news stories, talk show segments, public service announcements and initiatives as well as commercial advertising. Non-profit organizations and small business owners will learn how to work with news organizations and write effective press releases, public service announcements and learn the best ways to get their story covered and gain much needed publicity for their organization and its events. Attendees will also learn of other means and outlets available to get publicity including public service announcements, social media, commercials and online media.
The workshop will be moderated by past panelist, WRAL-TV/Fox 50 Anchor/Reporter Ken Smith. Confirmed speakers now include ABC-11/CW22 News Anchor Tisha Powell to share her expertise in Television News reporting and to give his perspective on how to get a story in print, Durham Herald Sun Reporter John McCann. The panel also includes James Wong, Communications Manager of iContact, and Ayana Hernandez, Vice President of Fleishmann-Hillard Inc. to date. Past speakers included Gurnal Scott, WPTF-AM News Anchor/Reporter, Brett Chambers, NC Central University , Stan Chambers and Lynn Bonner, Reporters, The News and Observer and WTVD-TV Reporter/Anchor Anthony Wilson.
NC Central University are the sponsors for this event.